Sangam Lifestyle Ventures
Sangam India Limited has floated a 100% subsidiary- Sangam Lifestyle Ventures Ltd, for its retail business. The new subsidiary will focus on developing new and exclusive chain of stores under the C9 brand name.
C9, as a brand represents a new wave of airwear. In keeping with the needs and lifestyle of women today, C9 brings to the table, a range of progressive seamless wear to maximize flexibility, mobility and performance, while enhancing comfort and confidence. It aspires to establish a new outlook towards Intimate Wear, Active Wear, Yoga Wear, Shape Wear and Leisure Wear for women today as it blends seamlessly with their lifestyle while meeting their aspiration for range, colour and style.
C9 symbolizes the multiple facets of a woman’s life. The spaces she navigates every day and the forms in which she expresses herself. It encompasses the essence of what it means to be a woman through a myriad of roles that she performs daily. The liberating experience of seamless wear echoes the sentiments of new age women who want to lead their life on their own terms.
The company has already appointed 700 MBOs (Multi Brand Outlets) all over India and intend taking this network to 1000 by the end of this financial year. The company opened it's exclusive retail outlet in Bhatinda, in 2016. C9 has also started its online retail initiative with c9airwear.com and has also tied up with several major online retailers in the country.