Sangam Lifestyle Ventures
Sangam India Limited, has floated a 100 per cent subsidiary Sangam Lifestyle ventures Ltd for its retail business. The new subsidiary will focus on developing new exclusive chain of stores under C9 brand name.
C9, as a brand represents a new wave of air wear. In keeping with the needs and lifestyle of women today C9 brings to the table, a range of progressive seamless wear to maximize flexibility, mobility and performance, while enhancing comfort and confidence. It aspires to establish a new outlook towards Intimate Wear, Active Wear, Yoga Wear, Shape Wear and Leisure Wear for women today as it blends seamlessly with their lifestyle while meeting their aspiration for range, colour and style.
C9 symbolizes the multiple facets of a woman’s life. The spaces she navigates every day and the forms in which she expresses herself. It encompasses the essence of what it means to be a woman through a myriad of roles that she performs in her everyday life. The liberating experience of seamless wear echoes the sentiments of new age women who want to lead their life on their own terms. The brand and each of its products truly bring alive the philosophy of “Born Free”, with fabric and design that makes it a fashion statement and a personal statement.
The company has already appointed 700 MBOs (Multi Brand Outlets) all over India and intend taking this network to 1000 by the end of this financial year. The company opened its first exclusive brand outlet in Mumbai. It offers more than 100 exclusive ranges of products in these stores. The company plans to open 10-15 stores in tier I and tier II metro towns. The company has also started its online retail initiative with c9fashion.com and has also tied up with several online retailers in the country.